A nutrition coaching certification is an entry pass to many rewarding opportunities in helping people get healthy by opening a wide range of career paths that target different audiences like corporate wellness, weight management, sports nutrition and holistic nutrition. Whether you have already obtained your nutrition certification or are exploring options, the question becomes, “What’s my next step?” Simplify the formula to develop and execute a nutrition program by implementing three key structures: Program Structure, Curriculum Structure, and Fee Structure.
Determine the Size of Audience
No matter which category of nutrition you decide to target, choosing a specific audience will offer different revenue opportunities. Below is a list of three main audiences to which you can apply the three key structures for nutrition programming.
- Large Group Nutrition Coaching: A group of 6+ people (20 max recommended)
- Semi-Private Nutrition Coaching: A small group of 2-5 people
- One-on-One Nutrition Coaching: 1 client
Nutrition Program Structure
Once you identify the size of the audience to target, apply three key components that make up the structure of a successful nutrition program.
Three key components of a nutrition program structure:
- length of program (weeks, months, etc.)
- frequency of meetings (1x month, 2x month, weekly, etc.)
- duration of session (1hr, 30 minutes, etc.)
Sample Nutrition Program StructureImage may be NSFW.
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Table 1
Nutrition Curriculum Structure
Each nutrition coaching session should include specific components including a baseline and outcome measurement, along with education and journaling accountability. The nutrition coach can provide more detailed and individualized information as the size of the group gets smaller.
Sample Syllabus for Each Audience SizeImage may be NSFW.
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Table 2
Fee Structure
Some nutrition coaches feel more comfortable getting a job with a steady salary and benefits while others have an entrepreneurial spirit. If you prefer going the job route, a simple Indeed.com search will provide information on the availability of opportunities. However, if you are an entrepreneur, below is a sample fee structure. Table 3 represents what the nutrition program fee is per person. Table 4 represents the potential revenue for each nutrition program. The fee structure is market-driven and will vary depending on location.
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Table 3
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Table 4
The Importance of Nutrition Coach Certification
A successful nutrition coach is a client’s navigator through the perplexing world of food science and behavior modification. They take on the role of educator to improve the overall quality of life through healthy eating behaviors. It all starts with the proper credentials. Below are the benefits of obtaining a Nutrition Coach Certification:
- creates confidence and credibility
- builds trust with clients
- increases rate of pay
- provides program structure to follow
- improves communication and coaching skills
- increases client positive outcomes
FiTOUR has launched the Primary Nutrition: Theory Application and Advanced Nutrition: Practical Application Certifications. Visit www.FiTOUR.com to learn how to expand your career by incorporating nutrition into your coaching business.
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