San Diego – February 15, 2023 – Since 2022, there’s been a 5% increase in the number of personal trainers in the United States, which reflects growing interest among consumers to get – and stay – fit. There are more ways to exercise than ever before, but there’s also more information to sift through, which can be confusing for both personal trainers and their clients. This is why it’s so important to keep education standards as high as possible, which IDEA Health & Fitness Association excels at, in part with an annual event that helps personal trainers succeed in a crowded field.
IDEA® Personal Trainer Institute returns to Alexandria, Virginia, March 9-12, and hundreds of top personal trainers will be attending this popular educational experience, which provides accelerated, in-depth explorations of
- the latest research on metabolism, gait assessment and nutrient timing;
- actionable, insider fitness business tips;
- postural assessments and how to view the core in three dimensions;
- innovative training methods and equipment; and
- renewed strategies to engage a stagnant market.

IDEA Health & Fitness Association has been offering this and similar, smaller events as a way to launch and boost personal training careers for more than 20 years. This regional event is in addition to its larger, premier event, IDEA® World, which will be in Los Angeles, July 12-16, 2023. Personal trainers are eager to connect with top-level education that empowers them to make a lasting impact in their communities.
“Education is the lynchpin to the success of a personal training career; it’s what separates great personal trainers from good ones,” says Ryan Halvorson, IDEA’s director of event programming. “IDEA Personal Trainer Institute brings together top industry experts who help their peers fill knowledge and skill gaps. Attendees walk away from this event feeling empowered and confident to support the needs of those they serve and take their careers to the next level.”

According to the World Health Organizations, regular exercise can lower the risk of death by 20% to 30%. Although it has never been easier to access fitness opportunities, many people still don’t feel motivated — nor do they have the confidence — to exercise. Personal trainers connect consumers with viable health solutions, and they have always been quality-of-life catalysts. IDEA is proud to provide research-backed programming that helps personal trainers get results for clients.
“We’re excited about reuniting once again to offer the fitness industry another exceptional in-person education experience,” says Amy Boone Thompson, IDEA’s CEO and owner. “Personal trainers are on the front lines of health and wellness for their communities, and the career path has never looked more promising. We’re proud to provide the fitness industry with a gateway to continued success. Like all of IDEA’s events, IDEA Personal Trainer Institute has always been a popular launching pad for personal trainers who want to be agents of positive, purposeful change.”
To schedule an interview with a personal trainer, or for more information about IDEA Personal Trainer Institute, contact Joy Keller.
About IDEA Health & Fitness Association
IDEA Health & Fitness Association has served as the world’s leading organization of fitness and wellness professionals for 40 years. We deliver world-class content and continuing education to fitness professionals, business owners and allied health professionals via our five publications, including the award-winning IDEA Fitness Journal. We also power fit pros through our fitness, business and nutrition conferences, and with hundreds of streaming videos and digital courses available on ideafit.com. Additionally, with IDEA FitnessConnect, we have the largest national industry-wide directory linking over 275,000 fitness professionals to more than 40 million consumers. We Inspire the World to Fitness® with the passion and dedication of IDEA Members in more than 80 countries.




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