The University of Connecticut’s Rudd Center for Food Policy & Health recently released the Rudd Report. Targeted food and beverage advertising to Black and Hispanic consumers: 2022 update. Here are some of the findings:
- Food and beverage TV advertising is highly concentrated among a small number of companies: 19 companies are responsible for 75% of all food and beverage ad spending and 82% of marketing targeted to Black consumers.
- Despite an overall downward trend in spending on TV ads and TV ad exposure among all people, the overall proportion of ads for low-nutritional-value foods and drinks aimed at Black and Hispanic consumers is increasing.
- Ethnically targeted marketing campaigns almost exclusively promoted unhealthy products and frequently use celebrities such as hip-hop artists.
This only serves to further exacerbate the burden of diet-related diseases in communities of color.
See also: Food Advertising for Children
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